GOOD ON
Established in Japan with the aim of creating T-shirts that become more charming with wear, reminiscent of the good old American-made products. They offer T-shirts and sweatshirts made with high-quality American cotton.







Both Texture and Durability are GOOD
Made with American cotton, they use a 5.5-ounce fabric with a moderate thickness. The fabric's soft touch that naturally fits the body and its excellent durability make it perfect for daily use.





High-Quality American Cotton Recognized Worldwide
Good On uses "COTTON U.S.A," a mark given to products that use over 50% of the world-renowned high-quality American cotton.

It's a "trust mark" certified by the CCI International Cotton Council and meets Japan's stringent quality standards.





New Processing Method "VINTAGE DYE"
After a year of trial and error with denim artisans from the denim production area of Kojima, they succeeded in achieving a color and wear reminiscent of twenty years of wear with a special dyeing technique performed after dyeing.

Unlike the brand's standard dyeing method, "PIGMENT DYE," the "vintage" feel and texture are maintained without fading from the start.





The neckline has a moderate opening with a crew neck design. The neck and armholes, which bear the load, are finished tough with a double-needle cover stitch.



An accent pocket is placed on the left chest.



The sides are constructed with seamless round body design, providing a stress-free fit without seam allowances rubbing against the skin.





A simple and versatile basic sizing. Perfect not only as a single piece but also as an inner shirt for shirts and outerwear. From material to pattern and dyeing, everything reflects the brand's commitment to quality.